Ingredients

Specialties

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  • STRATEGY: Market landscaping to map out strategic growth opportunities; overall strategy renewal workshop; strategy activation roadmap; portfolio & brand building strategy guidance; business model definition and strengthening.


  • OPERATIONALIZATION of critical business-building processes: driving focus on key business drivers; customer base growth; media investment optimization; go-to-market optimization; commercial and product innovation pace.


  • CAPABILITY BUILDING: Driving a customer-centric organization and set of processes; business application of advanced analytics & Big Data; understanding and anticipating customer needs through behavioural economics, cognitive science, psychographics & ethnography, traditional insight mining. 

Mastery

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  • Extensive experience leading winning STRATEGY RENEWAL and activation efforts across multiple businesses: (i) Regionally for Europe, Middle East, Africa, Latin America, and all the way to Global businesses; (ii) Ranging from global large scale FMCG businesses all the way up to high end luxury beauty brands; (iii) Across business units with sales from $300 millions up to $6 billions.   


  • Significant influence of BUSINESS MODEL and BRAND BUILDING efforts on more than 25 major iconic brands


  • Active member of BUSINESS LEADERSHIP TEAMS for more than 12 years


  • SPEAKER at multiple industry forums and conferences

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